Tag Archives: online advertising

The Underappreciated Guide to Protecting Your Online Consumer Identity

While it has come across my radar before, a colleague of mine at the Forschungsstelle für Verbraucherrecht reminded me today of a pretty handy, though perhaps under-utilised, tool for digital consumers, namely the website www.YourOnlineChoices.com “A Guide to Behavioural Advertising”. The front page offers a wide range of different countries and languages to choose from (including Romansch, though not Irish… even though the latter is an official language of the EU, but the former not), and this cheery message:

Welcome to a guide to online behavioural advertising and online privacy.

On this website you’ll find information about how behavioural advertising works, further information about cookies and the steps you can take to protect your privacy on the internet.

This website is written and funded by the internet advertising industry and supports a pan-European industry initiative to enhance transparency and control for online behavioural advertising.

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