As I’m currently in the process of writing something a little more substantial about the ethics of donations, in particular donations connected with incentives, I found the assignment set this week by Dan Ariely in his Coursera class on Irrationality particularly interesting. Dan asked us to come up with a theoretical solution to a real world problem using some of the observations and experimental results regarding people’s irrational behaviour. I found the reading regarding organ donation particularly fascinating, especially the fact that, despite people being sure that they would only reach such an important decision after careful consideration, most of us in fact do make snap decisions about certain big decisions and are heavily influenced by our environment. This opens up interesting policy questions about to what extent we can or should use our understanding of people’s behaviour to influence their decisions. I, for one, have found myself more than once debating whether an “opt-out” or “mandated choice” system should be implemented at national level (incidentally, I think the standard “opt-in” model to be far too ineffective to defend, and in fact, due to its connection to sadly low levels of organ donation, unethical to leave in place). You can read my short suggestion below, keeping in mind I wrote this quickly at the end of the work-day, as I was about to leave the office. Nonetheless I think it might be a point worth exploring.